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It forces us to be good designers and good developers and put out the best possible product. With free-to-play, it depends on the game. With a traditional box product, traditional subscription, you’ve got to market and advertise just to get someone over the hump. The beauty of free-to-play is “come in and play, if you don’t like it don’t pay!” So you have a better opportunity to overcome initial obstacles. You’re asking people to pay a monthly subscription, give their credit card, do everything at once. In order to be competitive in the marketplace… The hurdle with subscription is very simple. I would say that it’s out there as an option, but it’s no longer the default option for MMOs. It’s hard to say because I know World of Warcraft is still sporting millions of subscribers. Do you think the subscription model is dying off for the MMORPG? We’ve seen a lot of games go to free-to-play after they’ve been a subscription title, especially recently. Neverwinter is our first fully free-to-play game and we have no intent to ever go to a subscription model. We listened because we could see how powerful the model was. Sony Online Entertainment is a household name but it’s amazing to me that given the number of players that Perfect World has how that isn’t better known in the gaming industry. They’re one of the larger MMO players in America and Europe, I’m not talking about China, I’m talking about in America and Europe. It’s just funny, the magnitude, if people knew the size of Perfect World they would just be astonished. It was far beyond anything we could possibly imagine. We saw how their games were performing in the West, in the U.S. They taught us an awful lot about what to do and what not to do, and we saw how powerful that business model can be. We were acquired by Perfect World Entertainment, they are a Chinese MMORPG company primarily, and they do films and other things as well. Some games were seeing a large degree of success with free to play. Subscription games and boxed product were not the only way, and the business model had shifted. How was the decision made to go free-to-play with Neverwinter and other Cryptic titles?